#PlayCreateInspire is more than a hashtag we use. It is a #branded concept about helping #artists and #musicians do what they love. We are here because we love helping artists tell their #stories to the world.
We are #Brand New #Media and #music is what we believe in. #Digital #Marketing is what we do.
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Brand New Media is happy to present: Eurielle From her website Eurielle.com: "Eurielle is a fascinating new artist whose music redefines the classical crossover genre. Drawing influence from myth, legend, and fantasy, as well as our own human nature, she will transport you into another world." We discovered Eurielle through twitter, and we are most smitten with her music; we know you will be too. She really does redefine the classical crossover genre so well you really don't need those terms at all to appreciate her music. Because where she has crossed over to is a very special space of it's own. Her years of classical training have obviously produced a very powerful instrument, but within the very luscious setting of her beautiful songs, she is well past any need to demonstrate her technique; instead she prefers to let her music breathe, and the end result is a musical breath of fresh air. We are happy to present the link to the video she released this year for the song GOLD. The video was said to be controversially received, perhaps within the classical community from which she sprung, because of the deeply sensual imagery of the video. But this is a woman who makes no apologies, and we love her for that.
We know Eurielle has an awesome future ahead, and we look forward to watching it unfold.
In the NYC subway today appears an ad for SpotlightOnBroadway.com with the statement boldly stating: The Magic Does Not Just Happen. Then below: "It Takes Thousands of People. Go behind the curtain...." I was attracted this messaging because it gives you just enough peak "behind the curtain" (on SpotlightOnBroadway.com) to see that there is a huge world at work to present what you are enjoying out front. It also gives credit to many whose work it is that you're able to witness. It relates the behind the scenes "story," which makes you the audience feel all the more special for knowing there are thousands of people at work to entertain you. It does all of this with a total character count of 93-- Twitter perfect messaging. To those of us in the marketing world just getting savvy with the art of storytelling in 140 characters or less, this movement toward brevity is a new challenge. But to the folks in the print advertising world, this is their specialty, and we can learn quite a lot from studying their work. Let's face it, in the content marketing game, what we are competing for most is audience attention span. Telling a story in under 141 characters is not just a useful skill, it's absolutely paramount.
Digital marketing at it's best is an engine with many moving parts all working together. The energy flows within the entire system, and there is a direct correlation between the fuel (input) and operation (output). The fuel is your quality content and the time you put into marketing it. Your marketing strategy determines the efficiency of your engine, and how well you perform on the road. How far will it take you today? Did you get where you need to go? There's your ROI. Now remember: Keep your engine clean, and use the good gas. Keep your mechanic's number handy, remember him at the holidays. Happy driving. Brand New Media. Music is what we believe in. Digital Marketing is what we do. Follow us on Twitter @BrandNew_Media
